Why Content Marketing Fails

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Presentation Transcript Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com Why Content Marketing Fails Download this Slide Deck bit.

The ultimate easy guide to building a financial model

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Building a financial model from scratch can seem daunting at first, but if you take your time and do things right the first time around, it will definitely save you from a headache down the road.

Your Lifestyle Has Already Been Designed (The Real Reason For The Forty-Hour Workweek)

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Well I’m in the working world again. I’ve found myself a well-paying gig in the engineering industry, and life finally feels like it’s returning to normal after my nine months of traveling.

Four predictions for 2015

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The end of every year brings a proliferation of prediction lists. As we end an incredibly active 2014 in the tech/investment world, I am adding my own thoughts on what might be coming in 2015. We’ve seen Bitcoin adoption by major retailers like Overstock.

The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?

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Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.

CS in Conversation: Focus on Adoption to Demonstrate the Need for Customer Success

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Amity had the good fortune of sitting down with a pioneer in Customer Success, Paul Teshima the original SVP of Customer Success (circa 2005) at Eloqua – now the Founder and CEO of Nudge Software, to talk about demonstrating the need for Customer Success.

RelativeWave Gets Acquired By Google And Starts Giving Its $80 App Design Tool Away For Free

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RelativeWave, creators of an $80 “interaction design and prototyping” Mac app called Form, has been acquired by Google. As a result, Form is now free.

Zenefits Faces Shutdown In Utah For Giving Its Cloud-Based HR Software Away For Free

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Zenefits has become the latest startup to face regulatory scrutiny in a market it serves, as it now faces opposition from the Utah Insurance Department.

The new reality of venture capital

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The venture capital industry creates value that far outweighs the dollars allocated to it. But ten year returns to investors haven’t reflected that fact. Innovation presents opportunities to solve customer problems more effectively and efficiently.

Scripting For Others – AVC

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Yesterday I was cleaning up a google spreadsheet that contained a data dump I wanted to do something with. The spreadsheet had a bunch of blank rows and columns and garbage data in it that I needed to remove.

http://m.xkcd.com/1444/

Fundraising Acceleration Is The New VC Investment Thesis

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There was a quite a jolt on Friday from the news that Slack, a company whose eponymous enterprise communications platform was first publicly launched this year, raised $120 million in new venture funding from KPCB and Google Ventures. Even more eye-popping was the valuation: $1.12 billion.

This Scientist Is Using Open Sourced Software Techniques To Turn Bugs Into Patent-Free Drugs

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Chemist and “semi-recreational” codemonkey Isaac Yonemoto is running a crowdfunding campaign called Project Marilyn to create open sourced, patent-free cancer drugs.

Silicon Valley will destroy your job: Amazon, Facebook and our sick new economy

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The "sharing economy" makes Silicon Valley rich and takes from the rest of us.

In Latin America’s Booming e-Commerce Sector, Start-ups Aim to Improve on Logistics

http://www.nearshoreamericas.com/latin-americas-ecommerce-handles-logistics/

When Latin America’s e-commerce heavyweights make the headlines, reports often focus on the multi-million funding rounds they keep raising again and again from high-profile global funds. However, not much is said about how this capital influx is reshaping the logistics sector across the region.

artemisia

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No mundo das startups, vale a máxima de que primeiro é preciso identificar um problema para depois desenvolver a solução.

My Day Interviewing For The Service Economy Startup From Hell

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I was running to the interview, worried I’d get there late. My temp job was over as of a few days prior. Rent was due at the end of the month, and I needed a new source of income, fast. I was sending out multiple applications per day and I finally had a bite.

Com dificuldades, aceleradoras de negócios buscam alternativas

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Aceleradoras de negócios são formadas por investidores interessados em ajudar start-ups (empresas iniciantes de tecnologia) a crescer para lucrar depois, quando as companhias são vendidas ou faturam alto.

This Explains Everything

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Ever wanted to know more about what makes your users tick? This free course will get you up to speed.

All Design Lessons - Hack Design

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Welcome to HackDesign! Lesson 0 will prepare you for the lessons you'll start to receive every week, which will guide you towards design literacy and proficiency. Excited? This week, it's just one link.

Maior fundo do Vale do Silício vem para o Brasil

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Uma das maiores firmas de venture capital (capital de risco) do Vale do Silício, nos EUA, a Sequoia Capital desembarca no Brasil em julho.

DUMP THE ALPHABET ALREADY!

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Is it a seed? An A? A Seed 2? Praise be to Marc Andreessen’s tweet and Mark Suster’s reply on what a funding round is called. It’s confusing and misleading.

AceleraTech contrata Arthur Garutti como diretor

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Arthur Garutti assume o posto de diretor na aceleradora de startups AceleraTech. O executivo será responsável pelo AceleraCorp, projeto de aceleração corporativa.

The #1 Metric for Startup Fundraising — Game of Startups — Medium

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Recently I attended a quintessential early stage startup event. Exactly when I entered the event space I realized I hadn’t attended one in a long time. The event concluded with an open Q&A of a well known seed V.C.

Maker's Schedule, Manager's Schedule

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One reason programmers dislike meetings so much is that they're on a different type of schedule from other people. Meetings cost them more. There are two types of schedule, which I'll call the manager's schedule and the maker's schedule. The manager's schedule is for bosses.

Maker’s Schedule, Manager’s Schedule, Investor’s Schedule

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You know it’s a really good blog post when the engineers are sending it to the product managers instead of the other way around. PG’s Maker’s Schedule, Manager’s Schedule was one that rocketed around YouTube teams when it was originally published summer of 2009.

Low profit margins, unstable broadband hindering m-commerce

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The growth of mobile commerce (m-commerce) in Brazil has been hindered by unstable broadband, limited profit margins for small and medium retailers and their general lack of awareness of the potential of the medium, industry players said this week.

How to Determine How Much Equity to Give to a Mentor

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Stop me if you have been in this scenario before. You have an idea for a new product, service, or software and you start to build a company off that idea. Everything is laid out--the framework, the business plan, everything.

Extensive Notes from SalesConf

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As an engineer with no direct sales experience, I've always wanted to learn more about how to turn code into cash, but wasn't sure where to start. A few months ago, I got an invite to SalesConf, an affordable sales conference with a great speaker lineup.

The Mudei: o Dia da Independência é o melhor das startups

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Se startup é o nome dado àquela fase de extrema incerteza em que tudo são premissas, hipóteses, teses, então conseguir definir público, produto, modelo de negócio e estrutura da empresa é deixar de lado a fase selvagem, é deixar de ser startup, entrar na fase empresa.

The 11 Risks VCs Evaluate

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Though the industry is called venture capital, the goal of a VC isn’t to maximize every risk. Instead, we try to understand all the risks a business might face and weigh those risks with the reward - the exit. Here are the major risks that I typically review when a startup pitches.

Raising a Seed Round – The Spreadsheet

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A deck of slides and a spreadsheet are usually sufficient to raise a seed round. The deck has received a lot of attention; there is a great variety of quality resources out there on how to go after it. Here, I’ll focus on the spreadsheet, which has mostly gone unnoticed.

Positioning Your Startup is Vital — Here’s How to Nail It

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When Arielle Jackson started to develop the marketing and communications plan around Cover (the Android app quickly snapped up by Twitter), she brought a lot of firepower to the job. During her nearly nine years at Google, she managed product marketing for Gmail, Docs, Calendar and Voice.

How Sleep Deprivation Drives The High Failure Rates of Tech Startups

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I work in my sleep now. I fall asleep most nights writing and rewriting opening lines and first paragraphs in my head.

Why Most VCs Won’t Intro You To Other VCs (Unless You Follow These Steps)

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The question I get asked most often is “would Homebrew like to invest in my startup” (and we do our fair share of chasing too -> “please let us invest in your startup!”).

The Ultimate SaaS Pricing Resources Guide

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Getting pricing right is one of the most difficult — and important — challenges a SaaS company faces. In this guide you’ll find the best resources available to help you determine your ideal pricing model.

Startups — Google Developers

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Como o ASO pode ser fundamental para o sucesso do seu app

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Muita gente ainda duvida da eficácia de um processo de ASO, mas os resultados desse tipo de prática vêm se tornando cada vez mais palpáveis e ganhando popularidade.

Start-Up Brasil: terminando o período de inscrições, começando o de mudanças

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De todas nossas páginas especiais, uma das que mais vem sendo continuamente acessada é a seção temática que agrega matérias e links do Start-Up Brasil.

Copa: a seleção não ganhou, mas as startups sim

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Uma das coisas que as pessoas falam e ouvem sobre a Copa do Mundo da FIFA é sobre os potenciais benefícios para os negócios.

Work-Bench

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At Work-Bench Ventures, our investment thesis focuses on the disruption of legacy enterprise IT stacks. One area in particular which we’ve been studying is the need to derive business value from all of the data being captured by Big Data tools in today’s enterprise environments.

7.10.2014 Announcing Upside Partnership

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I’m thrilled to announce Upside Partnership and the closing of our inaugural fund, Upside I. It is an honor to be supported by institutional limited partners with such strong track records in seed, venture, and, especially, first time funds.

500 Startups’ newly released fundraising documents will keep you from ‘getting screwed’

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Free things are great, and they’re even better when they save you, your startup, and your investors a boatload of money and drama. And lucky for you, startup accelerator program 500 Startups is releasing one of those magical gifts today.

What Seed Financing Is For – AVC

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Marc Andreessen posted a tweetstorm last week and he talked about how to think about seed financings and how they lead into Series A and Series B rounds. Feature request for Twitter: Please make it possible to permalink to and embed a tweetstorm. You can call this the @pmarca feature.

Tools to help investors and founders talk to each other

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It’s important for investors and founders to maintain open channels of communication with one another, whether they’re potential or current investors. Keeping current investors regularly updated helps them understand the founder’s needs and uncover opportunities to be helpful.

CeX, Drugs, and a Fond Farewell

Welcome to the CoinDesk Weekly Review 20th April 2014 – a regular look at the hottest, most thought-provoking and most controversial events in the world of digital currency through the eyes of scepticism and wonder. John Law takes his leave, but not before compressing the entire week’s news. After practically a year perched somewhat unsteadily at CoinDesk’s in-house bar – they like to keep it exclusive, but the absinthe cocktails are to die for – it’s time for John Law to move on. This is the last of these weekly columns. Continue reading at CoinDesk from CoinDesk http://ift.tt/1jokWbK via IFTTT

Na apuração do Lucro Real,posso deduzir gastos de viagem de funcionários a serviço da empresa?

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O fisco admite como despesa dedutível, independentemente de comprovação, os gastos de alimentação por ocasião de viagem de seus empregados a serviço da empresa, realizados no local do desempenho da atividade, desde que não excedam ao valor de R$ 16,57 por dia de viagem.

The best writing of the week, January 26 | The Verge

We all know the feeling. You're sleepless in the sad hours of the night or stumbling around early on a hazy weekend morning in need of something to ...



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Getting up to speed

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IT FEELS LIKE some prayer meeting. Two middle-aged men start by telling the audience how important it is to pitch in. A booming voice announces the acts, greeted by loud cheers; then some enthusiastic young people jump onto the stage and start talking about their missions.

Why Bitcoin Matters

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Editor’s note: Marc Andreessen’s venture capital firm, Andreessen Horowitz, has invested just under $50 million in Bitcoin-related start-ups. The firm is actively searching for more Bitcoin-based investment opportunities. He does not personally own more than a de minimis amount of Bitcoin.

Why The Haters are Wrong About Growth Hacking

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There’s an article making the rounds in tech circles titled “Growth Hacking is Bull” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

How to Figure Out Your Competitors’ Revenues in About 70 Seconds

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A friend of mine who heads business intelligence at a public web company taught me a little hack that does seem to work pretty well to figure out the revenues of any pre-public SaaS/web services company.

Apps to Protect Your Array of Passwords

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We all know that we need to use strong passwords on Web sites. In fact, a different password for every site you frequent is wise. Good Web security hygiene creates two problems, however. First, you have to remember all those different passwords.

Greenify, the Android Battery Saver, Now Supports Unrooted Phones

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Android: Greenify, the awesome auto-hibernating battery saver, used to be a root-only app. As of this weekend, Greenify also works with non-rooted devices, with a few caveats.

oTranscribe is a Free, Keyboard-Friendly Transcription Tool

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Web: Google Voice is a pretty good way to record and transcribe voice memos for yourself, but that's not an option for lengthy recordings of interviews and lectures. For that, my weapon weapon of choice would be oTranscribe, a free and open-source webapp.

Embrace the Stage Fright

http://www.scientificamerican.com/podcast/episode.cfm?id=embrace-the-stage-fright-14-01-15

Nervous before a big interview? Or a major exam or speech? Well, whatever you do, don’t calm down. Because new research finds that people who try to relax away their performance anxiety actually mess up more than folks who just give in to the excitement.

Onsite’s Software Company Metrics

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Insight’s “Periodic Table of SaaS Sales Metrics” is compiled from benchmark information gathered from our SaaS portfolio companies and publicly available sources. The Periodic Table represents the core metrics that should be managed by Sales Executives.

Google just made it really easy for strangers to email you

http://theverge.com/2014/1/9/5292310/gmail-now-lets-you-send-emails-to-other-google-users

You no longer need someone's email address to send them an email. At least, that will soon be the case if you want to email another Google+ user. A new Gmail "feature" will let you simply type in anyone's name into Gmail's "to" field and send them an email.

The Little Book of IDEO: Values

http://www.slideshare.net/timbrown/ideo-values-slideshare1?utm_source=slideshow&utm_medium=ssemail&utm_campaign=weekly_digest

We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people. ... We wrote this to give you a sense of IDEO’s culture—the ties that bind us together as coworkers and as people.

The Motley Fool Culture Code

http://www.slideshare.net/TheMotleyFool/the-motley-fool-slideshare-presentation-2014

Presentation Transcript We built the best company to work for in America* And you can too...

Culture Code - Asana

http://www.slideshare.net/asana/culture-code-asana-29674527

Presentation Transcript A GROUP OF PEERS ON A BOLD MISSION #culturecode ON A MISSION MISSION STATEMENT We‘ve set out to do great things. Our mission statement is clearly defined, so everyone at Asana is aligned towards the same ultimate goal.

VC 101: What Happens to the Employee Option Pool after an Acquisition?

http://www.alleywatch.com/2014/01/vc-101-what-happens-to-the-employee-option-pool-after-an-acquisition/

In short, the shares get a disappearing act. Not so fast, though! Where those shares magically disappear to is the key to all this. In most cases, the unused shares are redistributed to all shareholders proportionate to their ownership.

The Open-Office Trap

http://m.newyorker.com/online/blogs/currency/2014/01/the-open-office-trap.html

In 1973, my high school, Acton-Boxborough Regional, in Acton, Massachusetts, moved to a sprawling brick building at the foot of a hill. Inspired by architectural trends of the preceding decade, the classrooms in one of its wings didn’t have doors.

Friends Don’t Let Friends Have a Lazy VC/CEO Relationship

http://bilalzuberi.com/2013/09/27/friends-dont-let-friends-have-a-lazy-vcceo-relationship/

A few days ago Vinod Khosla commented that in his opinion, the vast majority of VCs did not add value to their portfolio companies – and in fact most added negative value.

The Saddest SaaS Pricing Pages of the Year

http://blog.priceintelligently.com/blog/bid/192297/The-Saddest-SaaS-Pricing-Pages-of-the-Year

Discuss on Hacker News here. Your pricing page is the center of your universe. Everything you do, from your marketing and sales to your product development and support, works to drive people to that page, convert them, and keep them coming back.